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Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...

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書誌詳細
第一著者:	Ren, Hongyan
フォーマット:	学位論文
言語:	English
出版事項:	2009
主題:	HF5001-6182 Business
オンライン･アクセス:	http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf http://eprints.usm.my/28908/
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