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Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...

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Bibliographic Details
Main Author: Ren, Hongyan
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf
http://eprints.usm.my/28908/
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spelling my.usm.eprints.28908 http://eprints.usm.my/28908/ Influencing Factors Of Online Advertising Towards Consumer Purchase Intention Ren, Hongyan HF5001-6182 Business The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf Ren, Hongyan (2009) Influencing Factors Of Online Advertising Towards Consumer Purchase Intention. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ren, Hongyan
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
description The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian.
format Thesis
author Ren, Hongyan
author_facet Ren, Hongyan
author_sort Ren, Hongyan
title Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_short Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_full Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_fullStr Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_full_unstemmed Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_sort influencing factors of online advertising towards consumer purchase intention
publishDate 2009
url http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf
http://eprints.usm.my/28908/
_version_ 1643706767890186240
score 13.2014675

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