Determinats of Consumer Choice in Purchasing an Electrical Product
This study aimed to investigate the factors affecting the decision to purchase an electrical product namely air conditioner. It is important for marketers and air conditioner manufacturers to understand customers' behavior during their process in decision making when purchasing air conditioner...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3406/1/TEH_CHEE_KOON.pdf http://etd.uum.edu.my/3406/ |
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