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Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions

The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...

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Main Author: Teh, Teik Lee
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf
http://eprints.usm.my/25777/
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spelling my.usm.eprints.25777 http://eprints.usm.my/25777/ Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions Teh, Teik Lee HF5001-6182 Business The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf Teh, Teik Lee (2004) Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Teh, Teik Lee
Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
description The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased.
format Thesis
author Teh, Teik Lee
author_facet Teh, Teik Lee
author_sort Teh, Teik Lee
title Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_short Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_full Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_fullStr Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_full_unstemmed Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
title_sort factors influencing student’s books buying behavior in malaysia higher learning institutions
publishDate 2004
url http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf
http://eprints.usm.my/25777/
_version_ 1680321828403281920
score 13.211869

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