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Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang

The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concern...

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Main Author: Nagoorgany, Mahmudah
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf
http://eprints.usm.my/25748/
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spelling my.usm.eprints.25748 http://eprints.usm.my/25748/ Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang Nagoorgany, Mahmudah HF5001-6182 Business The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concerning the area. As it is proven that market driven strategy enhance company performance, the small enterprises in the heritage conservation zone should develop market driven behavior to face the challenges. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf Nagoorgany, Mahmudah (2004) Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Nagoorgany, Mahmudah
Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
description The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concerning the area. As it is proven that market driven strategy enhance company performance, the small enterprises in the heritage conservation zone should develop market driven behavior to face the challenges.
format Thesis
author Nagoorgany, Mahmudah
author_facet Nagoorgany, Mahmudah
author_sort Nagoorgany, Mahmudah
title Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
title_short Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
title_full Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
title_fullStr Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
title_full_unstemmed Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
title_sort determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little india, penang
publishDate 2004
url http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf
http://eprints.usm.my/25748/
_version_ 1643705934546993152
score 13.154949

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