Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang

The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concern...

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Bibliographic Details
Main Author: Nagoorgany, Mahmudah
Format: Thesis
Language:English
Published: 2004
Subjects:
Online Access:http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf
http://eprints.usm.my/25748/
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Summary:The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concerning the area. As it is proven that market driven strategy enhance company performance, the small enterprises in the heritage conservation zone should develop market driven behavior to face the challenges.