Cover Image

A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang

The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using...

Full description

Saved in:
Bibliographic Details
Main Author: MOHD IZZUDDIN, IZRA AZLIANA
Format: Thesis
Language:English
Published: 2004
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf
http://eprints.usm.my/25701/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usm.eprints.25701
record_format eprints
spelling my.usm.eprints.25701 http://eprints.usm.my/25701/ A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang MOHD IZZUDDIN, IZRA AZLIANA HF5001-6182 Business The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf MOHD IZZUDDIN, IZRA AZLIANA (2004) A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
MOHD IZZUDDIN, IZRA AZLIANA
A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
description The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics.
format Thesis
author MOHD IZZUDDIN, IZRA AZLIANA
author_facet MOHD IZZUDDIN, IZRA AZLIANA
author_sort MOHD IZZUDDIN, IZRA AZLIANA
title A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_short A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_full A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_fullStr A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_full_unstemmed A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
title_sort study on the influence of belief factors and demographic characteristics on the attitudes toward web advertising among usm staff in penang
publishDate 2004
url http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf
http://eprints.usm.my/25701/
_version_ 1680321827695493120
score 13.18916

Similar Items