The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...
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第一著者: | CHEAH, PHAIK LEAN |
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フォーマット: | 学位論文 |
言語: | English |
出版事項: |
2005
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オンライン・アクセス: | http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf http://eprints.usm.my/25613/ |
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