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The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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書誌詳細
第一著者:	CHEAH, PHAIK LEAN
フォーマット:	学位論文
言語:	English
出版事項:	2005
主題:	HF5001-6182 Business
オンライン･アクセス:	http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf http://eprints.usm.my/25613/
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