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Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

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Bibliographic Details
Main Author: Sim, Hock Seng
Format: Thesis
Language:English
Published: 2006
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf
http://eprints.usm.my/25543/
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spelling my.usm.eprints.25543 http://eprints.usm.my/25543/ Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing Sim, Hock Seng HF5001-6182 Business Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. 2006-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Sim, Hock Seng
Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
description Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
format Thesis
author Sim, Hock Seng
author_facet Sim, Hock Seng
author_sort Sim, Hock Seng
title Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_short Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_full Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_fullStr Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_full_unstemmed Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
title_sort internal marketing and customer loyalty: mediating effect of relationship marketing
publishDate 2006
url http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf
http://eprints.usm.my/25543/
_version_ 1643705876578566144
score 13.209306

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