Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf http://eprints.usm.my/25364/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my.usm.eprints.25364 |
|---|---|
| record_format |
eprints |
| spelling |
my.usm.eprints.25364 http://eprints.usm.my/25364/ Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang Fereidouni, Hassan Gholipour HF5001-6182 Business Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. 2008 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf Fereidouni, Hassan Gholipour (2008) Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang. Masters thesis, USM. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Fereidouni, Hassan Gholipour Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang |
| description |
Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan.
The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. |
| format |
Thesis |
| author |
Fereidouni, Hassan Gholipour |
| author_facet |
Fereidouni, Hassan Gholipour |
| author_sort |
Fereidouni, Hassan Gholipour |
| title |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_short |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_full |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_fullStr |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_full_unstemmed |
Cultural Attitude Towards Print Media Advertising Of
Controversial Products Among Female Consumers In Penang
|
| title_sort |
cultural attitude towards print media advertising of
controversial products among female consumers in penang |
| publishDate |
2008 |
| url |
http://eprints.usm.my/25364/1/Cultural_attitude_towards_print_media_advertising_of.pdf http://eprints.usm.my/25364/ |
| _version_ |
1643705825923956736 |
| score |
13.18916 |