Bluetooth mobile advertising system using pull-based approach
The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to...
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my.usim-91332017-03-30T02:48:41Z Bluetooth mobile advertising system using pull-based approach A.H, Halim A.H., Fauzi S., Tarmizi Cell phone advertising Wireless communication systems Bluetooth The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. 2015-08-24T03:06:07Z 2015-08-24T03:06:07Z 2008 Conference Paper 9781-4244-2328-6 http://ddms.usim.edu.my/handle/123456789/9133 en_US |
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Cell phone advertising Wireless communication systems Bluetooth |
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Cell phone advertising Wireless communication systems Bluetooth A.H, Halim A.H., Fauzi S., Tarmizi Bluetooth mobile advertising system using pull-based approach |
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The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. |
format |
Conference Paper |
author |
A.H, Halim A.H., Fauzi S., Tarmizi |
author_facet |
A.H, Halim A.H., Fauzi S., Tarmizi |
author_sort |
A.H, Halim |
title |
Bluetooth mobile advertising system using pull-based approach |
title_short |
Bluetooth mobile advertising system using pull-based approach |
title_full |
Bluetooth mobile advertising system using pull-based approach |
title_fullStr |
Bluetooth mobile advertising system using pull-based approach |
title_full_unstemmed |
Bluetooth mobile advertising system using pull-based approach |
title_sort |
bluetooth mobile advertising system using pull-based approach |
publishDate |
2015 |
url |
http://ddms.usim.edu.my/handle/123456789/9133 |
_version_ |
1645152546911682560 |
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13.214268 |