Bluetooth mobile advertising system using pull-based approach

The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to...

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Bibliographic Details
Main Authors: A.H, Halim, A.H., Fauzi, S., Tarmizi
Format: Conference Paper
Language:en_US
Published: 2015
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Online Access:http://ddms.usim.edu.my/handle/123456789/9133
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Summary:The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE.