Compatibility and Market Penetration of Family Takaful Product: A Comparative Study
This study aims to address the issue of low market penetration of family takaful products by assessing its compatibility in relation to their conventional competitors. Using comparative case studies approach, this study focuses on the Individual Family Takaful vis-a- vis Individual Life Insuranc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kolej Universiti Islam Malaysia
2012
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/5302 |
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