Leveraging on religious and ethical aspects in marketing Takaful products: Malaysian experience
Takaful serves as an alternative for the Muslims to fulfill their insurance needs in a Shariah compliant manner. Participating in a takaful scheme, while aimed mainly at gaining protection against the risks, could also be perceived as a scheme of mutual help. The religious and ethical aspects of tak...
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| Format: | Article |
| Language: | English |
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European Center for Science Education and Research
2017
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| Online Access: | http://irep.iium.edu.my/62352/1/62352_Leveraging%20on%20Religious%20and%20Ethical%20Aspects.pdf http://irep.iium.edu.my/62352/ http://dx.doi.org/10.26417/ejser.v10i1 |
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