Application of rhetoric in the Malay-language scholarly books as a product marketing strategy
Rhetoric in the writing of scholarly books published by publishers in public universities and government institutions or the Majlis Penerbitan Ilmiah Malaysia (MAPIM) is a marketing strategy used upon the society, but is not known to the public. In fact, little academic research has been conducted o...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95959/ https://hrmars.com/index.php/IJARBSS/article/view/10729/Application-of-Rhetoric-in-The-Malay-Language-Scholarly-Books-as-a-Product-Marketing-Strategy |
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