Application of rhetoric in the Malay-language scholarly books as a product marketing strategy

• Main Authors: Mohd Asri, Nurul Fadzlin, Sha’ri, Sharil Nizam, Kamaruddin, Rohaidah, Hamzah, Zaitul Azma Zainon, Che Rodi, Rozita
• Format: Article
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/95959/; https://hrmars.com/index.php/IJARBSS/article/view/10729/Application-of-Rhetoric-in-The-Malay-Language-Scholarly-Books-as-a-Product-Marketing-Strategy

Rhetoric in the writing of scholarly books published by publishers in public universities and government institutions or the Majlis Penerbitan Ilmiah Malaysia (MAPIM) is a marketing strategy used upon the society, but is not known to the public. In fact, little academic research has been conducted o...