Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia
Purpose : In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for investiga...
保存先:
主要な著者: | , , , , |
---|---|
フォーマット: | 論文 |
出版事項: |
Emerald Publishing Limited
2021
|
オンライン・アクセス: | http://psasir.upm.edu.my/id/eprint/94197/ https://www.emerald.com/insight/content/doi/10.1108/YC-06-2019-1006/full/html |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|