Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia
Purpose : In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for investiga...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing Limited
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/94197/ https://www.emerald.com/insight/content/doi/10.1108/YC-06-2019-1006/full/html |
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