Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia

• Main Authors: Ng, Siew Imm, Ho, Jo Ann, Lim, Xin Jean, Chong, Kee Lin, Latiff, Khairunnisak
• 格式: Article
• 出版: Emerald Publishing Limited 2021
• 在线阅读: http://psasir.upm.edu.my/id/eprint/94197/; https://www.emerald.com/insight/content/doi/10.1108/YC-06-2019-1006/full/html

Purpose : In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for investiga...