Will you stay or will you go the effects anthropomorphism presence and the marketing mix have on retail app continuance use intention
Retail applications (or retail apps) have emerged as a game-changer to complement and enhance the consumer purchase experience. Responding to calls of prior research, this study used the Two-factor Theory to understand how hygiene (i.e., anthropomorphism presence-AP) and motivation factors (i.e., ma...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/93594/ https://www.sciencedirect.com/journal/technological-forecasting-and-social-change/vol/168/suppl/C |
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