Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps
In this age of technology, consumers have become comfortable shopping with their mobile devices. In light of this growing trend, the branded app market has grown steadily, surpassing all other types of mobile commerce. Although many retail businesses go mobile, consumers’ continuous use of the brand...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96002/ https://www.sciencedirect.com/science/article/pii/S0969698920314296 |
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