Non-Price Determinants of Intention to Purchase Counterfeited Goods: A Malaysian Perspective

• 第一著者: Shaari, Hasnizam
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2003
• 主題: Microeconomics; Nonprofit organizations - Management
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/9271/1/GSM_2003_4.pdf; http://psasir.upm.edu.my/id/eprint/9271/

Counterfeiting industry especially in optical media products is a serious problem in Malaysia. It was reported that Malaysia lost about RM300 million a year due to this illegal activities (BSA, 2000). In Malaysia, counterfeited goods are pirated software and VCD, branded luxury clothes, watches,...