Influence of customer orientation and internal marketing on job satisfaction among employees in banking industry in Lagos, Nigeria

• Main Author: Obodoechi, Acho Kenneth
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Consumer satisfaction - Case studies; Consumer behavior; Job satisfaction
• Online Access: http://psasir.upm.edu.my/id/eprint/90646/1/FPP%202020%2017%20IR.pdf; http://psasir.upm.edu.my/id/eprint/90646/

The competitive nature and environment that banking industry operates has been the cardinal factor which has compelled them to focus their strength towards breeding customer-oriented employees through the engagement of internal marketing practice that will metamorphose to the employees’ job satis...