Developing an integrative customer satisfaction model: an application of customer experience in Malaysian e-banking services

• Main Authors: Bashir, Md Abdul, Ali @ Hamid, Mass Hareeza, Akther, Nafiza, Lam, Mun, Mohd Paiz, Nur Ain, Islam, Amirul
• Format: Article
• Language: English
• Published: Science & Engineering Research Support Society 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/88409/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/88409/; http://sersc.org/journals/index.php/IJAST/article/view/6541

Electronic Banking (e-banking) is referred to e-finance services, provided by the banks in the form of goods or services through electronic delivery systems. The emergence of e-banking since its inception has played a major role in the country’s economic development and boosting customer satisfactio...