“Doing well” by “doing good”? evidence from tourism-related firms in four South Asia countries

• Main Authors: Tan, Siow Hooi, Habibullah, Muzafar Shah, Choon, Shay Wei, Mohamed, Azali
• Format: Article
• Language: English
• Published: UKM Press 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/79440/1/Doing%20well%20by%20doing%20good.pdf; http://psasir.upm.edu.my/id/eprint/79440/; https://ejournal.ukm.my/pengurusan/article/view/33511

This study explores the corporate giving and financial performance nexus in tourism-related firms from four South Asia countries. Specifically, this study investigates if there exists an inverse U-shaped link between corporate giving and financial performance and assesses the potential bi-directiona...