“Doing well” by “doing good”? Evidence from tourism-related firms in four South Asia countries

• Main Authors: Tan, Siow-Hooi, Muzafar Shah Habibullah,, Choon, Shay-Wei, Azali Mohamed,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2019
• Online Access: http://journalarticle.ukm.my/14526/1/33511-104458-2-PB.pdf; http://journalarticle.ukm.my/14526/; http://ejournal.ukm.my/pengurusan/issue/view/1167

This study explores the corporate giving and financial performance nexus in tourism-related firms from four South Asia countries. Specifically, this study investigates if there exists an inverse U-shaped link between corporate giving and financial performance and assesses the potential bi-directiona...