A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center

• المؤلف الرئيسي: Husin, Zahari
• التنسيق: Project Paper Report
• اللغة: English; English
• منشور في: 1999
• الموضوعات: Perusahaan Otomobil Kedua Sdn. Bhd. - Case studies.; Strategic planning - Case studies - Malaysia.
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf; http://psasir.upm.edu.my/id/eprint/7929/

This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution faci...