A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center
This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution faci...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf http://psasir.upm.edu.my/id/eprint/7929/ |
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