A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center
This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution faci...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf http://psasir.upm.edu.my/id/eprint/7929/ |
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| Summary: | This is the case of strategic decision in marketing issue, particularly in
Strategic Distribution System. The case background provided complete
scenario of the potential threats to Perodua 's future and discussed in length
the current and future effects of the deficiency in distribution facilities to
Perodua overall operation. The case write-up also presented the proposed
plan for the establishment of an Integrated Delivery Center (IDe) in Klang
Valley.
In the case analysis, several strategic tools were employed in order to
evaluate the competitive position and direction for Perodua . The findings
were used to analyze the possible problem(s) and propose best alternative
solutions for Perodua to embark on. The analysis also provided various
scale of action plan to be undertaken by Perodua in its effort to improve
Perodua 's position and put Perodua in the proper direction in meeting the
market challenges in the new millennium. |
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