Partial test of social marketing strategy on smallholder farmers flood preparedness behavior in East Coast Malaysia
Flood is the most frequent among natural disasters in East Coast Malaysia. It causes loss of lives destruction of farm crops, livestock and properties. These affect productivity, income and livelihood. For flood impact to be reduced, disaster risk re\duction measures are highly imperative. Disaster...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Organization Of Scientific Research (IOSR)
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/75203/1/Partial%20test%20of%20social%20marketing%20strategy%20on%20smallholder%20farmers%20flood%20preparedness%20behavior%20in%20East%20Coast%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/75203/ |
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