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Partial test of social marketing strategy on smallholder farmers flood preparedness behavior in East Coast Malaysia

Flood is the most frequent among natural disasters in East Coast Malaysia. It causes loss of lives destruction of farm crops, livestock and properties. These affect productivity, income and livelihood. For flood impact to be reduced, disaster risk re\duction measures are highly imperative. Disaster...

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Bibliographic Details
Main Authors: Muhammad Gazali, Umar, Man, Norsida, Abdullah, Amin Mahir, Mohd Nawi, Nolila, Abd. Latif, Ismail
Format: Article
Language:English
Published: International Organization Of Scientific Research (IOSR) 2018
Online Access:http://psasir.upm.edu.my/id/eprint/75203/1/Partial%20test%20of%20social%20marketing%20strategy%20on%20smallholder%20farmers%20flood%20preparedness%20behavior%20in%20East%20Coast%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/75203/
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http://psasir.upm.edu.my/id/eprint/75203/1/Partial%20test%20of%20social%20marketing%20strategy%20on%20smallholder%20farmers%20flood%20preparedness%20behavior%20in%20East%20Coast%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/75203/

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