Consumer background and decision making styles of Malaysian college students

• Main Authors: Haron, Sharifah Azizah, Chinedu, Anyanwu Hilary
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/72113/1/Consumer%20background%20and%20decision%20making%20styles%20of%20Malaysian%20college%20students.pdf; http://psasir.upm.edu.my/id/eprint/72113/; http://www.ccsenet.org/journal/index.php/ijbm/article/view/71584

This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor ana...