Contemporary research methods in business

• Main Authors: Ye, Choy Leong, Choo, Wei Chong, Mak, Kit Mun, Lin, Woon Leong
• Format: Book
• Language: English
• Published: Universiti Putra Malaysia Press 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/71636/1/Contemporary%20research%20method%20-%20cutted.pdf; http://psasir.upm.edu.my/id/eprint/71636/

In this book, a few contemporary research methods in business are introduced to researchers who are doing research in business. The concept and underlying philosophy of these methods are illustrated. The steps and application examples are also provided. We believe these contemporary research met...