Forecasting movie demand using total and split exponential smoothing

• Main Authors: Mak, Kit Mun, Choo, Wei Chong
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/16060/1/Forecasting%20movie%20demand%20using%20total%20and%20split%20exponential%20smoothing.pdf; http://psasir.upm.edu.my/id/eprint/16060/; http://www.ukm.my/fep/jem/content/2018-2.html

In the motion picture industry, the movie market players always rely on accurate demand forecasts. Distributors require the demand forecasts to decide the best release date of the new movies that arguably the most difficult decision. Thus, forecasting methods which are able to capture historical pat...