The product design preferences based on Kansei engineering: car products in Malaysia
This study discussed the customer preferences towards the product design profiles based on Kansei Engineering. The purpose of this study is to find out what the emotional preferences (Kansei) towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, Safe, S...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/67120/1/MERD17-3-1.pdf http://psasir.upm.edu.my/id/eprint/67120/ |
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