Towards managing the evaluation on green hotel initiatives

• Main Authors: Jusoh, Yusmadi Yah, Baharom, Salmi, Ban, Ainita, Zakaria, Naurah Malihah, Nordin, Siti Aishah
• Format: Conference or Workshop Item
• Language: English
• Published: Universiti Utara Malaysia 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/67029/1/ICT4T2016-1.pdf; http://psasir.upm.edu.my/id/eprint/67029/

Nowadays, the ecological concerns have impact to the consumers purchasing behaviour and demand towards environmental friendly products and services. Tourism is one of the industries that hugely depend on the well-being of the environment as tourists travelling millions of miles away to see the envir...