Antecedents influencing parents' decisions in selecting higher education institutions
This study examines the factors that influence parent intention in selecting Private Universities for their children. Purposive sampling was used for the study. Target respondents were parents who have the intention to enroll their children into Private Universities in the Klang Valley, Malaysia. Th...
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Faculty of Economics and Management, Universiti Putra Malaysia
2017
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Online Access: | http://psasir.upm.edu.my/id/eprint/65358/1/%289%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP04%29%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf http://psasir.upm.edu.my/id/eprint/65358/ http://www.ijem.upm.edu.my/vol11noS3/(9)%20IJEM%20(S3)%202017%20R2%20(JPP04)%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf |
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my.upm.eprints.653582018-10-05T07:45:25Z http://psasir.upm.edu.my/id/eprint/65358/ Antecedents influencing parents' decisions in selecting higher education institutions Mohd Radzol, Aifa Rozaini Teoh, Kenny Guan Cheng Hashim, Haslinda Ismail, Noor Azlin This study examines the factors that influence parent intention in selecting Private Universities for their children. Purposive sampling was used for the study. Target respondents were parents who have the intention to enroll their children into Private Universities in the Klang Valley, Malaysia. This research surveyed 394 respondents during various education fairs and private university open days. Underpinned by Consumer Satisfaction Theory (Oliver, 1980) this study adopts Brand Equity, Involvement, Advertising, Satisfaction and Purchase Intention as the research constructs in the research framework; and examines the relationships between Brand Equity, Involvement and Advertising to Satisfaction; and Satisfaction to Intention. This study also investigates the mediating effect of Satisfaction. Using PLS-SEM to analyze the data, seven hypotheses are proposed and supported by the results. They offer insights into how parents select Private Universities for their children; and should be useful to Private Universities for developing enrolment strategies. Faculty of Economics and Management, Universiti Putra Malaysia 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/65358/1/%289%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP04%29%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf Mohd Radzol, Aifa Rozaini and Teoh, Kenny Guan Cheng and Hashim, Haslinda and Ismail, Noor Azlin (2017) Antecedents influencing parents' decisions in selecting higher education institutions. International Journal of Economics and Management, 11 (S3). pp. 715-732. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol11noS3/(9)%20IJEM%20(S3)%202017%20R2%20(JPP04)%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf |
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This study examines the factors that influence parent intention in selecting Private Universities for their children. Purposive sampling was used for the study. Target respondents were parents who have the intention to enroll their children into Private Universities in the Klang Valley, Malaysia. This research surveyed 394 respondents during various education fairs and private university open days. Underpinned by Consumer Satisfaction Theory (Oliver, 1980) this study adopts Brand Equity, Involvement, Advertising, Satisfaction and Purchase Intention as the research constructs in the research framework; and examines the relationships between Brand Equity, Involvement and Advertising to Satisfaction; and Satisfaction to Intention. This study also investigates the mediating effect of Satisfaction. Using PLS-SEM to analyze the data, seven hypotheses are proposed and supported by the results. They offer insights into how parents select Private Universities for their children; and should be useful to Private Universities for developing enrolment strategies. |
format |
Article |
author |
Mohd Radzol, Aifa Rozaini Teoh, Kenny Guan Cheng Hashim, Haslinda Ismail, Noor Azlin |
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Mohd Radzol, Aifa Rozaini Teoh, Kenny Guan Cheng Hashim, Haslinda Ismail, Noor Azlin Antecedents influencing parents' decisions in selecting higher education institutions |
author_facet |
Mohd Radzol, Aifa Rozaini Teoh, Kenny Guan Cheng Hashim, Haslinda Ismail, Noor Azlin |
author_sort |
Mohd Radzol, Aifa Rozaini |
title |
Antecedents influencing parents' decisions in selecting higher education institutions |
title_short |
Antecedents influencing parents' decisions in selecting higher education institutions |
title_full |
Antecedents influencing parents' decisions in selecting higher education institutions |
title_fullStr |
Antecedents influencing parents' decisions in selecting higher education institutions |
title_full_unstemmed |
Antecedents influencing parents' decisions in selecting higher education institutions |
title_sort |
antecedents influencing parents' decisions in selecting higher education institutions |
publisher |
Faculty of Economics and Management, Universiti Putra Malaysia |
publishDate |
2017 |
url |
http://psasir.upm.edu.my/id/eprint/65358/1/%289%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP04%29%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf http://psasir.upm.edu.my/id/eprint/65358/ http://www.ijem.upm.edu.my/vol11noS3/(9)%20IJEM%20(S3)%202017%20R2%20(JPP04)%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf |
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13.18916 |