Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)
The present study investigated the important of demographic factor which influences on the consumer awareness towards halal in Malaysia. The present study seeks to address the following objectives which are to identify the level of awareness of Muslim in Kelantan (East Coast Malaysia) towards halal...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Halal Products Research Institute, Universiti Putra Malaysia
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63951/1/M34.pdf http://psasir.upm.edu.my/id/eprint/63951/ |
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