The awareness of Muslim consumers towards the halal logo in Malaysia
The halal logo is an important symbol for the Muslim community in Malaysia and around the world. The logo is the standard for consumers in determining the halal status. It is one of the important instruments for consumers in choosing food and restaurant premises as a dining destination. Although the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18473/1/50887-170320-1-PB.pdf http://journalarticle.ukm.my/18473/ https://ejournal.ukm.my/akademika/issue/view/1422 |
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