Identifying the gap and differences between customers' expectations for banks' corporate social responsibility and the actual scenario

• Main Authors: Saeidi, Sayedeh Parastoo, Othman, Mohd Shahwahid, Streimikiene, Dalia, Saaeidi, Seyyed Alireza, Saeidi, Parvaneh, Mardani, Abbas
• Format: Article
• Language: English
• Published: Kaunas Faculty of Humanities, Vilnius University 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/62076/1/Identifying%20the%20gap%20and%20differences%20between%20customers%27%20expectations%20for%20banks%27%20corporate%20social%20responsibility%20and%20the%20actual%20scenario.pdf; http://psasir.upm.edu.my/id/eprint/62076/; http://www.transformations.knf.vu.lt/41/article/iden

The present study, for the first time, examines the gap between the customers' corporate social responsibility (CSR) expectations and the actual CSR engagement within the nonbranch banking industry. Therefore, the investigation identifies and compares the hierarchy of customers' CSR priori...