Challenges in innovation in halal product development: understanding the hurdles

Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt t...

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Bibliographic Details
Main Author: Bakar, Jamilah
Format: Conference or Workshop Item
Language:English
Published: Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf
http://psasir.upm.edu.my/id/eprint/60586/
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