Application of Blue Ocean Strategy (BOS) towards effective leaders in public sector

• Main Authors: Zakaria, Zaki, Silong, Abu Daud, Ismail, Mohd Bakhari
• Format: Conference or Workshop Item
• Language: English
• Published: Faculty of Educational Studies, Universiti Putra Malaysia 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/60241/1/53-76.pdf; http://psasir.upm.edu.my/id/eprint/60241/

Blue Ocean Strategy (BOS) is an analytical tool for business strategy to remain competitive based on three principles namely high impact, low cost and fast execution. In making BOS produces desired result, these three principles are well supported by two core values in the form of creativity and inn...