Exploring technology roadmapping practices in Malaysia
This research aims to explore the practice of technology roadmapping (TRM) in Malaysia. Managers from a total of 11 firms were interviewed and follow by an in-depth study in a firm. The interviews have revealed that the use of TRM in Malaysia is limited. These findings signal a strong ignorance of t...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/57210/1/053.pdf http://psasir.upm.edu.my/id/eprint/57210/ |
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