Electronic word of mouth: exploring the consumer perspective
The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of mouth based on consumer behaviour perspective. Customers are increasingly using social media in their purchase decisions. Scholars have shown that positive electronic word of mouth has a significantly...
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IJABM
2016
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Online Access: | http://psasir.upm.edu.my/id/eprint/54147/1/Electronic%20word%20of%20mouth.pdf http://psasir.upm.edu.my/id/eprint/54147/ |
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my.upm.eprints.541472018-03-01T03:02:33Z http://psasir.upm.edu.my/id/eprint/54147/ Electronic word of mouth: exploring the consumer perspective Nasiruddin, Kauthar Hashim, Haslinda Raja Yusof, Raja Nerina The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of mouth based on consumer behaviour perspective. Customers are increasingly using social media in their purchase decisions. Scholars have shown that positive electronic word of mouth has a significantly positive effect on purchase intention, while negative electronic word of mouth has greater negative impact on purchase intention. This study seeks to examine relevant literature regarding the impact of electronic word of mouth on business and consumers’ behaviour. It is crucial to understand in depth on the impact of electronic word of mouth towards consumption patterns since technology has been widely used in disseminating information. IJABM 2016-11 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54147/1/Electronic%20word%20of%20mouth.pdf Nasiruddin, Kauthar and Hashim, Haslinda and Raja Yusof, Raja Nerina (2016) Electronic word of mouth: exploring the consumer perspective. International Journal of Accounting, Business and Management, 4 (2). pp. 19-25. ISSN 2289-4519 10.24924/ijabm/2016.11/v4.iss2/19.25 |
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The aim of the paper is to review the phenomena of traditional word of mouth and electronic word of mouth based on consumer behaviour perspective. Customers are increasingly using social media in their purchase decisions. Scholars have shown that positive electronic word of mouth has a significantly positive effect on purchase intention, while negative electronic word of mouth has greater negative impact on purchase intention. This study seeks to examine relevant literature regarding the impact of electronic word of mouth on business and consumers’ behaviour. It is crucial to understand in depth on the impact of electronic word of mouth towards consumption patterns since technology has been widely used in disseminating information. |
format |
Article |
author |
Nasiruddin, Kauthar Hashim, Haslinda Raja Yusof, Raja Nerina |
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Nasiruddin, Kauthar Hashim, Haslinda Raja Yusof, Raja Nerina Electronic word of mouth: exploring the consumer perspective |
author_facet |
Nasiruddin, Kauthar Hashim, Haslinda Raja Yusof, Raja Nerina |
author_sort |
Nasiruddin, Kauthar |
title |
Electronic word of mouth: exploring the consumer perspective |
title_short |
Electronic word of mouth: exploring the consumer perspective |
title_full |
Electronic word of mouth: exploring the consumer perspective |
title_fullStr |
Electronic word of mouth: exploring the consumer perspective |
title_full_unstemmed |
Electronic word of mouth: exploring the consumer perspective |
title_sort |
electronic word of mouth: exploring the consumer perspective |
publisher |
IJABM |
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2016 |
url |
http://psasir.upm.edu.my/id/eprint/54147/1/Electronic%20word%20of%20mouth.pdf http://psasir.upm.edu.my/id/eprint/54147/ |
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