The importance of long-term relationship for the sustainability of Malaysian herbal industry

• Main Authors: Hamid, Nurul Syahira, Mohd Nawi, Nolila, Man, Norsida, Mohamed, Zainal Abidin
• Format: Conference or Workshop Item
• Language: English
• Published: Institut Penyelidikan Perhutanan Malaysia 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/51397/1/6-18.pdf; http://psasir.upm.edu.my/id/eprint/51397/

Herbal industry is one of the most promising industries in the future. The rapid development of the herbal industry in Malaysia is reflected by its trade. Herbal industry is one of the EPP in NKEA and government wants to improve the product quality and marketing efforts of the herbal industry. The g...