An overview of the supply chain management of Malaysian vegetable and fruit industries focusing on channel of distribution

• Main Authors: Man, Norsida, Mohd Nawi, Nolila, Ismail, Mohd Mansor
• Format: Article
• Language: English
• Published: Federal Agricultural Marketing Authority (FAMA) 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/13059/1/An%20overview%20of%20the%20supply%20chain%20management%20of%20Malaysian%20vegetable%20and%20fruit%20industries%20focusing%20on%20channel%20of%20distribution.pdf; http://psasir.upm.edu.my/id/eprint/13059/; http://www.fama.gov.my/web/guest/journal-of-agribusiness-marketing#.UucsT9ywqM9

The paper delineates three fundamental characteristics of the local supply chain for vegetables and fruits in Malaysia where the marketing channels are still traditionally driven from the wholesalers’ perspectives. Produce is procured from farmers by wholesalers and then channelled to the hypermarke...