Developing scale on factors affecting innovation service culture in hospitality industry

This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop...

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Bibliographic Details
Main Authors: A. Rahim, Marina, Kunasekaran, Puvaneswaran, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
Format: Conference or Workshop Item
Language:English
Published: Social Transformation Research Platform, Universiti Sains Malaysia 2012
Online Access:http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf
http://psasir.upm.edu.my/id/eprint/48393/
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