Appreciative inquiry: a promising research tool for rural tourism management

• Main Authors: Che Aziz, Roslizawati, Abdul, Mohani, Abdul Aziz, Yuhanis, Abd Rahman, Azmawani
• Other Authors: Kozak, Nazmi
• Format: Book Section
• Language: English
• Published: Cambridge Scholars Publishing 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/47166/1/Appreciative%20inquiry.pdf; http://psasir.upm.edu.my/id/eprint/47166/; https://www.researchgate.net/publication/299565487_APPRECIATIVE_INQUIRY_A_PROMISING_RESEARCH_TOOL_FOR_RURAL_TOURISM_MANAGEMENT

Rural tourism has become an important developmental agenda and is consider a strong growing sector in the global tourism market. The protection and improvement of natural, built-environment, infrastructure and the economic growth, are the most significant contributions of this sector. The purpose an...