Relationship between the star and the hotel service guarantees of customer satisfaction

• Main Authors: Mohd Shahril, Aslinda, Abdul Aziz, Yuhanis, Othman, Mohhidin, Bojei, Jamil
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/46137/1/Relationship%20between%20the%20star%20and%20the%20hotel%20service%20guarantees%20.pdf; http://psasir.upm.edu.my/id/eprint/46137/; https://www.ccsenet.org/journal/index.php/ijef/article/view/46778

Earlier research on service guarantees have evidenced the importance of service guarantees, their positive relationship with the firm, enhance customer’s perception and act as a tool to the service quality. The objectives of this study were to examine the relationship between hotel star, service gua...